PONDOK-PONDOK BRAND HQ
“ANEKA RASA SAMBAL WARISAN”
Pondok- Pondok Brand HQ started a business in 2016. They started with a sambal bilis lobak and then expanded it by making a variety of flavor of sambal based on good feedback from customers and high demand. Now, after 4 years of operation, they have been able to produce 9 different types of sambal and soon, will produce another 2 more types of sambal. Their market segment focuses on women aged 25 and above, as this product is designed to help all housewives easily to prepare their food with less time. To make this product different from other products, they created the slogan, "Good Food" , " Good Integrity ", which ensures that the quality of food is over 200% and the company can grow more widely to open a conceptual and systematic restaurant branch also ensuring customer satisfaction.
In terms of the sambal manufacturing
operation, at the beginning, they made it from home using the owner's mother recipe
that does not use preservatives, MSG and shrimp paste. Due to the high demand
from the public over time, they have successfully built a factory with
financial support from MARDI, FAMA, JPN and the state government which located
in Batu Caves. As a result, they were able to produce as many as 200 bottles of
sambal in one day. At this stage, they prefer to promote their products
on a face-to-face basis as it will give customers more satisfaction to try
before buying. Therefore, they prefer promoting their products during
exhibition by opening the kiosk. Other than that, they also had a chance
promoting their product through TV Al Hijrah. Thus, this product is known all around
Malaysia and the top selling products of sambal until now is sambal
hijau, sambal belado and sambal udang kedondong. Their hope is that they
can sustain this business by expanding their market to the world, while
maintaining inherent quality.
VISION
Make the brand "Pondok-Pondok"
as a manufacturer Malaysian cooking products that are unmatched in Malaysian
tradition.
MISSION
1- To create a competitive generation
2- As a platform to produce
local food
3- Introducing Malay
traditional food to the tourist
OBJECTIVE
1-To expand existing business
and growing up the sales.
2-Emphasize Malay cuisine in
a modern setting, practical and systematic.
Values
of products
·
Muslim
product
·
Mother’s
recipe
·
High
Quality (No MSG, No shrimp paste, No additives)
·
Paste
for cooking
·
Variety
types and flavor of sambal
·
Long
life shelf product
Achievements
·
Receive financial
support from MARDI, FAMA, JPN (JABATAN PERTANIAN), State Government
·
Promoting
at TV ALHIJRAH
·
Trade
association trade missions
Products-
Variety of Sambal Warisan
1) Sambal Hijau
2) Sambal Berlado
3) Sambal bilis kering
4) Sambal petai
5) Sambal udang kedongdong
6) Sambal tumis nasi lemak
7) Pes asam pedas
8) Sambal jering ikan masin
9) Sambal kurma manga
CONTACT DETAILS
Call 011-1562 8030
Messenger: m.me/sambalpondokpondok
Email: bellazarra354@gmail.com
FB: PondokPondok Brand
IG: Pondok_Pondok_Brand(HQ)
by: Bella Zarra Catering & Services
